Sony’s Creative Center has produced ‘CREATE MORE FUN’ –­ a new experience created especially for 3 Days of Design festival in Copenhagen (12–14 June 2024). Introducing a shift in approach to Color, Material and Finishes (CMF), transcending a mere material and interactive research-based showcase it, explores the dynamics of CMF and its integration in physical and digital dimensions.

‘CREATE MORE FUN’ takes over a space on the ground floor of ‘House of Design’ on Frederiksgade, Copenhagen. The beautiful space is divided into two different experience zones. Forging exploration, the exhibition features CMF clusters; curated collections of related concepts, styles, and elements, sparking design inspiration and enabling limitless exploration within a CMF Framework. 

Merging playfulness with flexibility we offer homage to design through experimentation and deconstruction. Influenced from all that surrounds us, from craftsmanship to material selection, every choice embodies our commitment to innovation and creativity, juxtaposed in a fun manner.

The exhibition will take you through the rich history and background of Sony Design´s Color, Material and Finish Framework and culminates with an interactive experience providing visitors with the opportunity to apply our Sony CMF framework for themselves.

Join us in rewriting the rules of design, where boundaries are blurred, and possibilities are endless. Sony designers look forward to welcoming all visitors to our space in Copenhagen to experience something special for 3 Days of Design.

Jesper Gill Hansson, Design Centre Europe Nordic Studio comments:

We want the visitors to immerse themselves in Sony Design and more importantly with Sony designers. Our Framework has an important role within Sony Design, and we look forward to sharing and discussing it with the design community visiting 3 Days of Design. We want the feeling of Create More Fun to be a message that sticks with all our visitors.

CREATE MORE FUN –takes place at ‘House of Design’ Frederiksgade 1, 1265 Copenhagen. It is open to the Media only on 11^th June (10.00 – 16.00 hrs daily) and open general public from 12–14 June 2024. (10.00 – 18.00 hrs daily).

NOTES FOR EDITORS

‘CREATE MORE FUN’ official website: https://www.sony.com/en/SonyInfo/design/CreateMoreFun ​ ​ ​ ​

About Creative Center, Sony Group Corporation

Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony has forged its reputation for having a leading and award-winning global design team. Today the team’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. Design Centre Europe is an extended arm of Creative Center.

We continuously explore the possibilities of design, collaborating with people around the world to realize richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.
​

Instagram: @sonydesign_official 

www.sony.com/en/design

Press Information

For further information and hi-res images please contact:

​