Achieving the Guinness World Record for the largest-ever 3D movie screening with around 7,000 attendees, the German premiere of Men in Black 3 used state-of-the-art Sony Digital Cinema 4K projection systems.
The ultimate big screen experience
Displaying an image at more than four times the resolution of traditional 2K digital cinema projection systems, the premiere at Berlin’s O2 World provided viewers with the ultimate big screen experience.
As the world’s leading manufacturer of 4K resolution digital cinema projection systems, Sony Digital Cinema was selected by Sony Pictures to supply a solution capable of providing viewers with a superior visual experience. The set-up comprised four Sony 4K SRX-R320 projectors – projecting left eye and right eye 3D images simultaneously onto a giant 25.9m x 14m screen – delivering brightness exceeding industry standards, as requested by the director of the movie. The result was the ultimate ‘easy on the eye’ Sony 3D experience.
‘Easy on the eye’ 3D
Sony Digital Cinema 4K technology allows viewers to experience exceptional picture quality from every seat in the cinema, providing world-leading ‘easy on the eye’ 3D images with and spectacular detail even on the largest screens.
Transforming the cinema experience, Sony Digital Cinema 4K technology gives the consumer an immersive, engaging visual experience that simply cannot be achieved at home. With over 4 times the resolution of an HD TV or the previous generation digital cinema (2K), Sony Digital Cinema 4K technology has captured the imagination of audiences and the cinema industry alike.
Committed to the future
Hollywood studios have embraced the Sony technology, with 4K releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. Hollywood heavyweights have also committed to the format, with Christopher Nolan (“Dark Knight”, “Inception”), David Fincher (“The Girl with a Dragon Tattoo”) and Harald Zwart (“Karate Kid”), who have all released their most recent blockbusters in the 4K format.
Sony is the only manufacturer currently deploying a 4K projection system in volume.