Sony Professional showcases its strength in HD security solutions

At the Security Essen show 2010 Sony Professional reinforced its leadership of the HD IP security camera market by exhibiting its extensive solutions portfolio. The HD range has been bolstered by new ten new product additions following launches at IFSEC. The expanded portfolio includes five full HD E series cameras and five HD and Full HD X series cameras.

Bruno Winnen, Head of Video Security for Sony Professional said, “HD remains a key focus for Sony and the solutions we show at Security Essen always demonstrate Sony’s understanding of the security market as the industry continues on its move from analogue to IP. HD has the potential to transform the security industry but to date this opportunity has not been fully tapped.”

V Series

Sony’s current HD/full HD range consists of three different series. The V series is top of the range and offers the highest picture quality. This series is ideally suited for transport and city surveillance customers, as it incorporates Sony’s View-DR technology. This pioneering technology overcomes the common problems associated with strong backlighting especially in entrances, by offering one of the widest dynamic ranges (130dB) in the market; even images that are recorded with strong backlighting appear clear and visible.

E and X Series

While the E series is a standard range that offers strong HD picture quality for general applications, such as office buildings, education institutions, banks, and the healthcare industry. Finally, the X series is an entry level range offering simplicity and cost efficiency for smaller applications, such as retail outlets and residential dwellings. It is only with this breadth of technology that Sony can offer an HD solution to suit every application and installation scenario.

Market demand for HD IP products is growing; 45% of IP camera sold in 2010 in EMEA are expected to be high resolution cameras according to IMS Research. Market research suggests that saturation will continue with 57% of IP camera sold in 2012 expected to be HD. Sony is driving adoption of HD IP technology by offering the most comprehensive HD/full HD range in the market.

With the available Sony portfolio of solutions there has never been a better time to adopt an IP infrastructure. The range includes HD cameras suited to small business environments such as independent retail shops right up to large multiple camera scenarios, such as sporting stadiums. Sony remains the only technology provider capable of delivering both the cameras and the additional technology features which enable customers to realise full value from their investments.

Winnen, commented, “With Sony’s ever growing range of HD cameras, we are now able to offer customers a complete HD security solution, from the initial image capture to playback, regardless of the recording scenario. When combined with our HD compatible recorders and HD display units, we have a unique advantage over our competitors who still only offer a limited range of HD technology.”

With a total over 30 HD products on the market, Sony is the industry leader in the provision of HD CCTV technology. Its impressive portfolio provides a full range of powerful HD solutions including cameras, SNT Encoders, NSR recording, RSM monitoring software solutions and displays.